Privacy Policy

Privacy Policy for Lumfi.cloud

Last Updated: 06.2025

 

1. Introduction

Welcome to Lumfi.cloud (“we,” “our,” or “us”). We operate the website https://www.lumfi.cloud, specializing in style, beauty, and personal care products. We are committed to protecting your privacy and ensuring you have a positive experience on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

By using our site, you consent to the data practices described in this policy. If you do not agree with the terms, please do not access the site.

2. Information We Collect

A. Personal Information

We may collect personally identifiable information that you voluntarily provide to us, including:

  • Contact Data: Name, email address, phone number, shipping and billing addresses.

  • Account Data: Username, password, and profile information when you create an account.

  • Transaction Data: Payment information (credit/debit card details processed through a secure third-party payment processor), purchase history, and order details.

  • Communication Data: Messages, feedback, reviews, and survey responses you send to us.

  • Preference Data: Your beauty and style preferences, skin/hair type, product interests, and wish lists.

B. Automatically Collected Information

When you visit our site, we may automatically collect:

  • Technical Data: IP address, browser type, operating system, device information, and unique device identifiers.

  • Usage Data: Pages viewed, time spent on pages, links clicked, referring/exit pages, and dates/times of visits.

  • Location Data: General location information derived from your IP address.

  • Cookies and Tracking Technologies: See Section 6 for details.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Process and Fulfill Orders: Manage your purchases, process payments, arrange shipping, and handle returns/exchanges.

  • To Personalize Your Experience: Recommend products tailored to your beauty/style profile and preferences.

  • To Communicate With You: Send order confirmations, shipping updates, responses to inquiries, and customer service messages.

  • To Market Our Products (with your consent): Send promotional emails about new products, special offers, beauty tips, and personalized recommendations. You may opt-out at any time.

  • To Improve Our Website and Products: Analyze usage trends, conduct research, and develop new features and products.

  • To Ensure Security: Protect against fraudulent transactions and unauthorized access to our systems.

  • To Comply with Legal Obligations: As required by applicable law, regulation, or legal process.

4. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal bases for processing your personal data are:

  • Performance of a contract (e.g., to fulfill your order).

  • Your consent (e.g., for marketing emails).

  • Legitimate interests (e.g., website security, fraud prevention, improving our services).

  • Compliance with legal obligations.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

  • Service Providers: Trusted third parties who assist in operating our website, processing payments, fulfilling orders (warehousing, shipping), sending communications, and analyzing data. They are contractually obligated to protect your data.

  • Legal Requirements: If required by law, subpoena, or similar legal process, or to protect our rights, property, or safety, or the rights of others.

  • Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

  • With Your Consent: For any other purpose disclosed to you with your permission.

6. Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience, analyze site traffic, and for advertising purposes.

  • Essential Cookies: Necessary for the website to function (e.g., shopping cart, login).

  • Performance/Analytics Cookies: Help us understand how visitors interact with our site (e.g., Google Analytics). This data is aggregated and anonymized.

  • Functionality Cookies: Remember your preferences (e.g., language, region).

  • Advertising/Targeting Cookies: Used to deliver relevant ads about beauty and care products on other websites you visit.

You can control cookies through your browser settings. Disabling cookies may affect certain site functionalities.

7. Your Privacy Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

  • Access and Portability: Request a copy of the personal data we hold about you.

  • Correction: Request correction of inaccurate or incomplete data.

  • Deletion (“Right to be Forgotten”): Request deletion of your personal data under certain conditions.

  • Restriction/Objection: Object to or restrict certain processing activities.

  • Opt-Out of Marketing: Unsubscribe from promotional emails by clicking the “unsubscribe” link in any email or contacting us.

  • Do Not Track: Our site does not currently respond to Do Not Track browser signals.

To exercise these rights, please contact us at [insert contact email, e.g., privacy@lumfi.cloud]. We will respond in accordance with applicable law. We may need to verify your identity before processing your request.

8. Data Security

We implement reasonable administrative, technical, and physical security measures designed to protect your personal information from unauthorized access, loss, misuse, or alteration. This includes SSL encryption on sensitive data transmissions. However, no internet transmission or electronic storage is 100% secure. We encourage you to use strong passwords and protect your account information.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g., for tax, legal, or accounting purposes). Criteria used to determine retention periods include the nature of the data and the reason for its collection.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States, where data protection laws may differ. We take appropriate safeguards, such as standard contractual clauses, to ensure your data remains protected as described in this policy.

11. Children’s Privacy

Our website is not intended for individuals under the age of 18 (“Children”). We do not knowingly collect personal information from Children. If you are a parent or guardian and believe your child has provided us with data, please contact us. If we learn we have collected such information, we will delete it promptly.

12. Third-Party Links

Our site may contain links to third-party websites (e.g., beauty blogs, social media platforms). This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this page periodically. Material changes will be communicated to you via email or a prominent notice on our website.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at: